Your Benefits

Increase your target group share!

Based on the combination of data from surfing behaviours and other sources such as survey data, nugg.ad determines the best-performing target groups. These target groups are addressed directly, which significantly reduces wastage and accelerates campaigns. The right advertisement will home in on your target group!

Increase your brand impact!

The nugg.ad solution addresses new and potential customers directly and maximises advertising effectiveness. In the process, nugg.ad measures the user’s brand affinities and uses this information to identify potential customers, even if they have not yet shown any definite buying patterns.

Increase your click-trough rates!

Predictive Behavioural Targeting significantly increases click-through rates and adds the element of efficiency to any performance campaign. The nugg.ad solution identifies the users with the highest click-through rate, independent of the environment, and delivers advertising material directly to them.

Increase your conversionrates!

nugg.ad determines just the right target group from many possible variables. This highly accurate targeting of advertisements to new and potential customers combined with the recommendation of relevant products allows advertisers to not only maximise efficiency, but to directly and effectively increase their conversionrates as well.