Impression Count

Campaign Impression Count

One part of the nugg.ad solution is the measurement of ad impressions (eg with banners) per user (client).

To enable this measurement, a marker (counting pixel) is integrated in the ad creative. Each time the ad is shown on a webpage, it sends a notice to the nugg.ad system. With each notice, nugg.ad writes a cookie named "ci" into the user's browser. The cookie "ci" stores the campaign identification number (campaign-ID), the number of ad impressions, and the date of the last impression.

The cookie will be erased after 26 weeks. No personal data is stored at any time.