In spite of technical evolution, online marketing continues to raise questions: how valid are the results of online campaigns? How efficient is targeting? How could campaigns be designed better in the future? From now on the independent “Audience & Research” unit – operated by nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement – will provide the answers.

nugg.ad, Europe’s leading provider of digital target group marketing and supplier of online brand engagement measurement, is collaborating with Axel Springer Media Impact to address the mobile marketplace: as of now, nugg.ad will be supporting the targeting package provided by Germany’s largest cross-media marketer with nugg.ad’s Mobile Solutions, a solution for efficient targeting on all mobile user devices – both for iOS and Android. Axel Springer Media Impact is a pioneer in implementing the nugg.ad solution.

After the success of last year’s Data Days, nugg.ad is now in a position to announce the first sponsorship from the company’s incubator program. Europe’s leading specialist in the field of target group marketing will now be investing in the start-up company The Otherland Group and its mobile app thin.gs.

Swisscom Advertising, the only Swiss marketing company offering 4-Screen solutions (Smartphone, PC, Tablet, TV) with extensive coverage and intelligent targeting, and nugg.ad, Europe’s market-leading specialist for target-group-based online marketing, have announced their new partnership in Switzerland.