"Targeting is a lever that can be used to exploit the marketing potential of our portfolio even more.
A major contributing factor is our involvement in nugg.ad's Open Targeting Platform, where single advertising campaigns can be booked across multiple publishers in multiple markets."
"New targeting options are the logical continuation of our approach to quality marketing and offer our advertising partners the opportunity for focused communication with target groups in a way that achieves efficient coverage."
Arne Wolter, Managing Director
"We work together with nugg.ad to offer solutions for all core target groups within online marketing activities such as brand performance, advertising effectiveness, campaign efficiency and also by selectively addressing target groups that are relevant to the campaign."
Malte Krüger, Managing Director
eBay Advertising Germany/mobile.de
"Working with nugg.ad allows us to achieve significant added value for our advertising customers."
Morten Kallmayer, Head of Sales
Jyllands-Posten / Politiken
"This form of targeting makes it possible to display advertising on the precise platforms on which the required target group can be reached at a given point in time. This means that the wastage for advertisers is reduced enormously."
Markus Frank, Director Sales & Marketing
"nugg.ad’s targeting solutions determine which target group performs best for us and our advertising customers. This reduces potential spread loss considerably and therefore boosts our campaigns by significantly increasing efficiency and reaching the target group with an even higher level of accuracy in the usual strong environment."
Mark Specht, Vice President Sales, BE VIACOM GSA