Berlin, April 27th 2009: Predictive Targeting succeeds. Axel Springer Media Impact, Germany’s biggest cross-media publisher and nugg.ad, market leader in Predictive Behavioral Targeting agree on a joint-cooperation to implement the nugg.ad targeting solution across Axel Springer’s online portfolio. According to last quarter 2008 figures from the official German internet audience ranking, AGOF, Axel Springer’s online assets had a reach of about 12m Unique Users. Moreover, with nugg.ad Targeting, ad campaigns booked on the network of Axel Springer Media Impact now can be addressed precisely to relevant target audiences, defined by sociodemographics, lifestyle, as well as product interests.
“We are looking forward to this joint cooperation and are very happy to expand our customer portfolio with yet another leading quality publisher. Through the interaction of both, the widespread online portfolio by ASMI and the nugg.ad solution, ad campaigns can be delivered efficiently and aimed precisely on target audiences while having a tremendous reach”, states Stephan Noller, CEO nugg.ad.
“Predictive Behavioral Targeting is an essential part of online advertising. In the future, we will offer our customers new products which reach their target audiences precisely. nugg.ad targeting combined with the strong brands of Axel Springer Media Impact offers a unqiue value proposition and additional possibilities for advertisers”, says Robert Bosch, Managing Director Crossmedia & Sales at Axel-Springer Media Impact.
About nugg.ad nugg.ad AG, founded in 2006 by Frank Wagner, Stephan Noller and Klaus Kögler, is the technological leader in providing predictive behavioural targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioural targeting employs a unique approach, in which data measuring the surfing behaviour of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. nugg.ad is the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Unabhängiges Landeszentrum für Datenschutz Schleswig Holstein). 2008 has already brought nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, IQ media, Ströer Interactive, Hi-Media, ARBOinteractive, Unister Media, Ad’LINK Group UK, allesklar.com, Ekstra Bladet, Tripple@, KRONEHIT, Expressen, Interia and Austrian daily newspaper, ‘The Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.
