Our Content Solutions represent a cutting edge technology to optimise how your website performs among specific target groups, including first-time users. Audience Insights provides detailed analysis of your visitors' demographics, an ideal expansion of the classic web analytics tools. You receive high quality data with socio-demographic and product interest details.
nugg.ad Content Targeting allows you to tailor the content of your website in real time based on the visitor profile. Regardless of whether you are operating an eCommerce portal, a news website or a brand website, nugg.ad Content Targeting helps you to select suitable content automatically based on the needs and interests of the user. This makes it easier for your users to find relevant content. Plus you benefit from higher page impression figures, longer dwell times and better conversion rates.
nugg.ad Content Solutions are based on the same principle as nugg.ad predictive behavioural targeting. Each user’s socio-demographic information (including gender, age, income and education), product interests and surfing behaviour is gathered anonymously to provide a better picture of the visitor structure. By integrating with your existing web analytics tools these profiles allow you to see who your visitors are as well as how your site is used. On request, the content of your website can also be tailored to the visitor in real time, even if it is the first time they visit. It is also possible to integrate your content management system (e.g. CoreMedia CMS).
- Detailed insights into the structure of your web visitors – for users with or without registration
- Data on socio-demographics (e.g. age, income) and product interests (e.g. fashion or consumer electronics)
- Using our insights to increase the length of stay for your website and optimise the customer journey
- Unique mapping of your conversions, for example by salary bands, as well as real-time optimisation
- An ideal extension to existing web analysis tools which provides new segments for any form of report
- Simple technical implementation and a scalable solution
- Targeted selection and prioritisation of content for your own website according to the socio-demographics and interests of your website visitors. For example:
- Suitable products for online shop visitors and higher transaction rates
- Relevant news on news portals
- Request-appropriate content for visitors to company/brand websites
- Increased lengths of stay and more page impressions on news sites
- Shorter routes to the goal and higher customer satisfaction for company websites
- Higher transaction rates for e-commerce sites
- Providing content that is more relevant to your users
- Simple integration into existing websites and server structures, CMS's and ecommerce systems
In contrast with other personalisation methods, content targeting even works the first-time and non-registered user