CASE STUDIES

DATA SOLUTIONS

nugg.ad Data Solutions offer extensive opportunities for augmenting your online media planning with external data, to ensure you pinpoint and reach specific target groups. Our Data Management Platform provides the external data you need - i.e., from shopping, travel or automotive portals - to optimise your media planning with regard to product interest or brand affinities. 

Combined with our predictive behavioural targeting, we ensure that even special interest contacts are pinpointed with accuracy, and also guarantee an extensive reach. For publishers, we offer the option of publishing anonymised data on our platform, thus enabling you to tap into new sources of revenue.

Example of application: Weather Targeting

It is now possible for you to combine nugg.ad targeting with weather data which is constantly updated.

view our case studies

Publishers, marketers and ad networks can benefit from:

- Using intent based data-orientated campaigns to open up new sales potential

- Maximum advertising efficiency for your customers

- Maximum coverage and sales with the nugg.ad DMP which provides a unique opportunity to implement Predictive Behavioral Targeting from intent data seeds

- Our supply of hard intent data from all advertising sectors (e.g. automotive, travel, finance, consumer electronics etc.)

- Offline target group sectors, such as direct marketing, being made available online

- Data protection ensured with the valid EuroPriSe data protection certification for our product suite

Your contact
for further information:

Uli Heimann
Director Data Solutions

+49 (0) 40 79 41 6765 - 33
uli.heimann@nugg.ad

Media agencies and advertisers can benefit from:


- Our supply of intent data for specific target group sectors

- Maximum advertising efficiency and minimum wastage

- Maximum coverage and precision with the unique opportunity to implement Predictive Behavioral Targeting from intent data seeds

- Our supply of hard intent data from all advertising sectors (e.g. automotive, travel, finance, consumer electronics etc.)

- Offline target group sectors, such as direct marketing, being made available online

- Data protection ensured with the valid EuroPriSe data protection certification for our product suite


Your contact
for further information:

Uli Heimann
Director Data Solutions

+49 (0) 40 79 41 6765 - 33
uli.heimann@nugg.ad

Data providers benefit from:

- Additional revenue from your data with minimum administrative input

- Retaining sovereignty over your data and defining the conditions for its use with data consumers

- Configuration in our rights management which ensures complete data security

- Our complete technical infrastructure for data providers and an extremely simple implementation

- Offline target group sectors, such as direct marketing, being made available online 

- CRM systems’ data being marketed via our DMP as well

Your contact
for further information:

Uli Heimann
Director Data Solutions

+49 (0) 40 79 41 6765 - 33
uli.heimann@nugg.ad

Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip