CASE STUDIES

MOBILE SOLUTIONS

nugg.ad’s intelligent targeting solutions are setting new standards in the mobile advertising market and fulfil all requirements of modern measuring methods. Our Mobile Solutions are the perfect way to manage mobile cross-publisher campaigns to the right target groups with stringent data protection.

In addition to predictive behavioural targeting (data on socio-demographics and product interest) we provide solutions for both mobile branding and performance campaigns and support all leading ad serving technologies. On top of generating new potential sales, nugg.ad’s Mobile Solutions also enable publishers to direct distribution of editorial content to specific target groups.


And this is how our technology works:

nugg.ad’s unique technology provides information on target groups using any browser or system, without restriction. The Mobile Solutions are based on nugg.ad’s proven system, which delivers over 40bn. items of profile data a month and can be implemented on mobile portals in just a few easy steps. nugg.ad’s targeting package can of course be combined with other targeting solutions. Our targeting product has already been awarded several certifications.

 

view our case studies

Publishers and marketers can benefit from:

- Targeting based on socio-demographics finally available for mobile internet users

- New sales potential and higher CPMs even for individual targeting products

- Mobile solutions for all standard browsers, systems and ad server

- Cross-market campaigns with standardised target group definitions

- Frequency capping and frequency boosting for the ideal exposure to ads

- Mobile branding campaigns with measured success rates

- Mobile content targeting - target group-specific delivery of mobile web content

- Proven targeting technology supplied by the market leader

Your contacts
for further information:

Markus Breuer
Mobile Solutions        

Ben Humphry 
Managing Director UK

+49 (0) 170 / 807 23 56
markus.breuer@nugg.ad

+44 (0) 203 178 5087
uk@nugg.ad

Media agencies and advertisers can benefit from:

- Targeting based on socio-demographics finally available for mobile internet users

- Cross-market campaigns with standardised target group definitions 

- Frequency capping and frequency boosting for ideal exposure to ads

- Mobile solutions for all standard browsers, systems and ad servers

- Mobile branding campaigns with measured success rates

- Mobile content targeting: target group-specific delivery of mobile web content

- Proven targeting technology supplied by the market leader

Your contacts 
for further information:

Markus Breuer
Mobile Solutions        

Ben Humphry 
Managing Director UK

+49 (0) 170 / 807 23 56
markus.breuer@nugg.ad

+44 (0) 203 178 5087
uk@nugg.ad

Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip